Furniture HQ: what is it?
Basically there's 2 major sections:
1. BUYING and -services
A one-stop B2B furniture warehouse, with a huge variety of furniture and
deco from all over the world. You name it, we can get it!
We don't just sell, but we give you advice, and offer you packages to run
your furniture store successfully.
a. BUY from our Wholesale Warehouse:
an eclectic mix of
styles and a selection of brands.
If you want to know more, click:
1-stop-warehouse
b. Full concept business solutions / (mini) franchises
If you want to know more, click:
shop-packages
c. Sourcing services
If you want to know more, click:
you name it, we go it!
2. SELLING to China via our Furniture (brands) platform
We are a platform to develop (Western) brands on the Chinese market.
a. Sell to China your furniture or deco collections.
:
read about it
here
b. Business Development your brand in China :
read about it
here
The name and logo
HQ
can be : Head Quarters = the central place for your
furniture buying
But as the first aim is the local market, and the first products were
mainly ethnical styles from all cultures of the world, we've came up with
the Chinese name Huan
Qiu Jia Ju = World Wide
Furniture/Living .
The logo thus represents the World globe, and the "initials" HQ.
The history and concept
Siri, the American associate, has been a trader in Chinese Antiques since
the year 2003. As a one man business and Based in Beijing he shipped out
several containers per month. In 2006 he expanded and setup his company Asia
Home Deco to serve more and better to his customers.
www.asianhomedeco.com became a
website focused on product, an online purchasing platform where you can fill
up your container with a selection of Chinese furniture from over 20
different factories in and around Beijing.
In 2007 Antoine, the French Associate joined (after 3 years working for a
top French multinational in Qingdao)and they've registered the new holding
company KNG Asia, with the aim to
serve the ever more purchasing requests from outside of China and not only
furniture anymore. KNG Asia developed itself as a qualified sourcing agent
and quality inspector.
In 2008 KNG Asia setup a joint venture with a French partner AFC
Development, to form KNG Wood and focus
specifically on lumber a wood related business. The French partner soon
brought partners in natural wooden flooring, high end French furniture, etc
...
in 2011, Frederic, the Belgian associate, joined KNG Asia (after working 4
years in Beijing's furniture industry) with the aim to develop some of his
own projects. With an investment of capital Asian Home Deco rented it's own
warehouse and started buying stock, paving the way for the major project of
Furniture HQ.
Frederic experienced in his previous job the need in China for a furniture
and deco market offering styles previously unknown to Chinese society.
Retailing European antiques and Indian classical furniture, he got request
to sell these at wholesale conditions to Chinese small entrepreneurs who
either don't have the knowledge, visa or the capital to procure abroad
themselves. At the same time collaborations were taking shape with the first
2 major partners: D&M Depot and BLISS.
As the concept of Furniture HQ gets heard and with the power and experience
of KNG Asia and it's team, more and more partners step on board and the
sales forecasts are bright.
A list of the services KNG Asia 's departments have to offer:
- wholesale
(buying buying buying!)
- OEM
- sourcing
- QC
- market entry services
- brand positioning and registration
- reps office management
- localization of your sales and marketing
- franchising services
- factory auditing
- ...